One of the biggest challenges to me as a self-published eBook author was to create a book trailer. I did not have the time to learn Adobe Flash, nor the money to hire a professional. So I decided to do it myself (you can view may trailer on this blog). I used the free online tool Animoto. Caveat: the free part gets you a mere 30 seconds, but I felt that was enough time to plug my small nonfiction book. If I ever self-publish again, I will probably upgrade to Animoto Pro.
Second, since my book is pure text and doesn’t really lend itself to visuals, I chose to use words as images, except for the photo of the cover and of me. I happen to own copyright to both those images, so I saved some money there. Then there was the matter of music. I chose music for which I paid a license fee—about $50 for a 30-second clip.
Since making that first book trailer, I have discovered there are some free sources or Creative Commons licenses for music you can use in your book trailers: